Uncategorized

THE ROAD TO $1.5 TRILLION IN BLACK BUYING POWER AND DISPELLING A COMMON MYTH

April 12, 2018

THE ROAD TO $1.5 TRILLION IN BLACK BUYING POWER AND DISPELLING A COMMON MYTH by┬áJohn Tucker November 13, 2017 (Image: iStock/RaStudio) Black buying power currently stands at over $1.1 trillion and is on the road to hit about $1.5 trillion by 2021. This collective buying power means that nearly $2 trillion will be flowing through […]

Read More

The Trillion Dollar African American Consumer Market

April 10, 2018

Sometime in 2013, the African American consumer market exceeded the trillion dollar mark for the first time. To put this figure in perspective, that market is larger than the market for the entire nation of Spain. In the article below business historian Robert Weems briefly describes rise of African American purchasing power since the end […]

Read More